
Destination London – One day mini-conference at Destination Health
London 17th April 2010
Destination London www.destinationhealth.co.uk is a one day mini conference for London’s health care providers and professionals to learn about how London can benefit from the international boom in medical tourism from some of the healthcare industry’s leading experts.
This unique event will provide a forum for professionals to meet, network, learn about and discuss the opportunities open to London in this rapidly growing international market.
London has always enjoyed a reputation worldwide as a centre for private medical excellence but now faces competition from other emerging healthcare destinations who are working hard to attract patients from across the globe.
At Destination London delegates will hear from experts about the potential new markets such as the USA, the EU and Africa and about how to attract and retain patients from traditional markets like the Middle East.
Speakers at the conference will include Keith Pollard Privatehealth.co.uk and the Harley Street Guide, two of the world’s leading healthcare information portals for UK and foreign tourists researching private healthcare options. Keith will talk about effective marketing, the realities of the global healthcare industry and how London can capitalise on the market potential.
Other speakers include Elizabeth Boultbee of Boultbee and Partners will analyse the Middle Eastern market and the strategies used by some of the successful international hospital providers on how to attract patients. Bob Dickman from the Department of Health will discuss the impact of the ratification on the EU Directive and how it may affect the UK private healthcare market, Karen Bullivant from the London Clinic will talk about the clinics successful marketing strategy to overseas patients and other doctors and industry experts will discuss how to market London as a world wide centre of medical excellence.
Destination Health, www.destinationhealth.co.uk, the medical tourism show running alongside Destination London has attracted more than 60 healthcare providers from overseas who are targeting UK patients and patients from London’s traditional markets such as the Middle East.
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For further information please contact Caroline Ratner at caroline@carolinecomms.com or 020 8209 0120